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Yamaha back to Portalhaus

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Yamaha to once again present the company and brands in the entire Portalhaus building


Yamaha brands Bösendorfer, Line 6 and Steinberg also part of the extensive presentation

Musicians and professionals from the musical-instrument sector will once again be able to discover Yamaha’s extensive portfolio of products at the coming Musikmesse. For the second time, the renowned company will occupy the entire Portalhaus building of Frankfurt Fair and Exhibition Centre to present Yamaha instruments and the Yamaha brands, Bösendorfer, Line 6 and Steinberg. Thus, the presentation will be located at the western entrance to the Exhibition Centre – and cover an area well in excess of 1,000 square metres. 

“Yamaha and Musikmesse are a success story stretching back over more than three decades, and a magnet for all visitor target groups”, says Stephan Kurzawski, Senior Vice President, Messe Frankfurt Exhibition GmbH. “With the move to the Portalhaus building, we have raised our partnership to a new level and are delighted that this key player of the musical-instrument sector will once again be showing its unrivalled product spectrum at the coming Musikmesse.”

“We were very pleased with our new location in the Portalhaus building at the 2016 edition of the fair. The impressive architecture provides the optimum setting in which to present our products”, says Thomas Schöpe, President of Yamaha Music Europe GmbH. “At Musikmesse, we reach not only dealers and distributors but also consumers interested in music. And our Yamaha musicians provide special musical experiences for visitors in the programme of events.”

Musikmesse will be held in the western sector of Frankfurt Fair and Exhibition Centre from 5 to 8 April 2017 – on three days concurrently with Prolight + Sound, International Fair of Technologies and Services for Entertainment, Integrated Systems and Creation (4 to 7 April).

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